Short writing on the thinking behind the projects — the calls, the trade-offs, and the things I only understood after shipping.
Ten weeks took me from group class projects to shipping a service strangers can text and handing leadership a design a team will build from — both on my own. It rewired what I think “finished” means.
Read →I’ve never studied sales or worked a sales floor — then I designed a console for the reps who do.
Read →A rotary knob on my keyboard should have been an afternoon. Instead it took four years, three builds, and a whole stack of wrong assumptions before it finally turned.
Read →Designing privacy into a map when the honest answer is “I can’t show you that.”
Read →What building an SMS gateway for an AI tire agent taught me about where the real work lives.
Read →Two years of watching people hit walls in real time is the best usability lab I’ve had.
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